You know fashion has taken an unexpected turn when vetements’ slogan hoodies and gucci’s fur-lined slippers are selling like hot cakes and there’s no sign of slowdown for the couture. Market segmentation gucci is positioned in the premium and luxury market segment email this blogthis share to twitter share to facebook share to pinterest no comments: post a comment home subscribe to: posts (atom) gucci gucci history. Affluent luxury consumer psychographic segmentation demographics and psychographics 3 for this segment luxury is the exclusivity a premium brand can deliver cartier and louis vuitton top fashion brands their wardrobes includes pieces from calvin klein, gucci, coach, chanel, louis vuitton, burberry and prada top hotel brands the. Regional • dhaka • chittagong • sylhet demographic • gender • age • income • occupation • social class • education psychographic • lifestyle • interest and attitudes figure: 02 market segmentation variable of perfume world regional based on the regional segmentation variables demographic.
Demographics tell us who buys, but psychographics tell us why they buy consumers can share the same demographics and still be very different demographics include age gender family structure & marital status social class & income race & ethnicity geography. Psychographic segmentation is dividing your market based upon consumer personality traits, values, attitudes, interests, and lifestyles segmentation will allow you to better develop and market. Gucci’s target market has primarily included celebrities, the wealthy, fashionistas, and the upper class the target audience has now been expanded to include middle and upper-middle class women who otherwise would not have been able to afford the high-end brand. Demographic disruption is the biggest challenge that luxury brands will face over the next 10 years and this disruption is happening in the largest luxury market in the world: the united states.
The gucci target group is the affluent middle to upper classes the consumer is hip, aged thirty plus, and above all, is an individual who invests in fashion. Italian fashion brand, gucci, is regarded as the world’s biggest-selling and most recognisable italian brand founded in 1921 in florence by guccio gucci, the brand is widely known for its high-quality, luxury products, which include clothes, shoes, handbags, sunglasses and other accessories. Hello, as you can imagine, since prada makes finely stitched and expensive products, it is what we would call a premium brand others in this category include louis vuitton, gucci, armani, hugo boss etc target customers for prada are wealthy, fashion aware, and concerned with presenting a certain appearance to the public. Overall, the company tends to look into consumers between the ages of 15 to 30 years old, from a wide variety of backgrounds, demographics, and psychographics as of 2009, topshop operates out of 20 countries with 300 stores global stores, including within the united kingdom, the united states, ireland, and russia. A fresh take on affluent luxury consumer segmentation gucci, coach, and/or chanel psychographics, demographics, purchasing behaviour and motivations.
Using data from syndicated studies conducted every quarter, they have identified four distinct affluent consumer profiles based on behaviour and psychographic attitudes in relation to purchasing luxury products from different categories. Gucci demographics and psychographics important tools for segmentation they include: demographics, psychographics and personality consumer motivation (chapter 8) consumer knowledge (chapter 9) consumer beliefs, feelings, attitudes and intentions (chapter 10) analyzing and predicting consumer behavior demographics is the size, structure, and distribution of a population marketers use. Through demographics we are able to group them in age, gender,show more content differentiating themselves from its competitors, gucci is able to claim a unique positioning which pairs up modernity and heritage, innovation and craftsmanship, trendsetting and sophistication.
Psychographic segmentation has demonstrated its use as a practical marketing tool in consumer markets in general more than one type of variable is used to build the segments, and demographic data is usually needed, mixed by psychographics. Re: fragrance and demographics and thanks so much of the list, kotori it was really helpful - before the boards went down, i browsed around my local department store and paid close attention to most of these, thanks so much. A demographic breakdown by gender, income, region, age and marital status of retail shoppers at walmart, kmart, target and kohl's based on data from biginsight. Marketing segmentation collage 1 introduction gucci is a brand from italy it was established in the year of 1921 by guccio gucci gucci brand sells several kinds of products which are apparel of women’s wear and man’s wear, shoes, accessories such as rings, bags, small leathers goods, fine jewelry, and many others products.
Gucci has diverse collections which include bags, shoes, belts, fine jewellery, fragrance, hats and gloves, scarves, sunglasses, wallet and wristwatches (guccicom, 2010) over the years, gucci has focus on strengthening the values upon which it was founded and it is on these values of class that its segmentation is based (guccicom, 2010. The gucci audience is most likely to be 18-24 years old, followed by 24-35 year olds and a very small over-index for 35-44 year olds the greatest segment by far is 18-24 year old women—they are 58% more likely than the average consumer to visit guccicom. From all the material floating around on the web on gucci, their target market seems to be the affluent, middle to upper class, fashionable, hip, thirty and above individuals who invest in fashion.